GEO Glossary

Complete dictionary of terms related to GEO, technical SEO and optimization for generative engines like ChatGPT and Gemini.

GEO (Generative Engine Optimization)

Practice of optimizing content to be recognized, indexed, and cited by generative search engines like ChatGPT, Gemini, and Copilot.

LLM (Large Language Model)

Large-scale language model trained on massive data to generate text. Examples: GPT-4, Claude, Gemini.

Hreflang

HTML tag that indicates to search engines the relationship between versions of a page in different languages.

Canonical URL

URL designated as the 'canonical' or main version of a page to prevent duplicate content issues.

Core Web Vitals

Google performance metrics: LCP (loading speed), FID (interactivity), and CLS (visual stability).

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness. Criteria Google uses to evaluate content quality.

Schema.org

Standard of structured data that communicates to AI bots the meaning of your content (Article, FAQPage, etc).

Crawlability

Ability of search and AI bots to access and explore all pages of your website.

Hub & Spoke

Content architecture where a central topic (Hub) connects to multiple related subtopics (Spokes).

Indexation

Process by which search engines add your pages to their database to display them in results.

Microdata

Structured data format that helps bots understand the context of your content.

JSON-LD

Structured data format recommended by Google to communicate information to search engines and AI bots.

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